d4d lab

Making a Metaphor Out of a Rabbit John Gallegos and the Energizer conejo. His challenge: To turn his client’s mascot into the cultural touchstone for Spanish speakers that it is for Anglophones.

Grupo Gallegos, a Spanish-language advertising firm, is trying to figure out how to market American brands to a diverse Hispanic immigrant population. Will they buy it? By CYNTHIA GORNEY. Published September 23, 2007 in the NY Times.

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