d4d lab

Citrus Project

how do you say ‘Got Milk’ en español?

Grupo Gallegos, a Spanish-language advertising firm, is trying to figure out how to market American brands to a diverse Hispanic immigrant population. Will they buy it? By CYNTHIA GORNEY. Published September 23, 2007 in the NY Times. > Read the article.
Date :31 Oct
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hurricane dean affects the juice project

While our work is almost done, it’s in a state of limbo as our clients and their advisors work to develop their business model. Unfortunately, Hurricane Dean had a devastating impact on the region and wiped out most of the milpas, as well as the tourist site of Majahual,...
Date :17 Oct
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fresh picked oranges

Here is a photo of Cooperativa Cuauhtémoc’s fresh picked oranges. No pesticides – organic. We become so used to “pretty” produce that we forget what the real, unadulterated fruit looks like.
Date :17 Oct
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Some Label Samples

The Citrus group has been working hard at revising the designs for the orange juice labels. Here are some examples of their work:
Date :16 Apr
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Words from Maria

hi everyone. i just spoke with alex regarding the labels. he mentioned some of his suggestions — including the whole map of yucatan peninsula and highlighting the state of quintana roo. good idea — if he thinks the context is lost without the other state, then...
Date :16 Apr
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Lunch with Alex

Alex, from the orange project, happened to be in Gainesville for a Law School Conference and a few of my fellow MINTies and I were able to meet him for lunch today to discuss the latest orange label designs. The following are some notes that I wrote down during the meeting: • a...
Date :11 Apr
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citrus news coming soon

There have been many developments since returning from Mexico. So many in fact that it will take me until tomorrow to get it all organized and put on here.
Date :10 Apr
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About D4D

D4D is a lab for codesigning with people in communities, valuing situated knowledge, and seeking to where and in ways not traditionally available to those who are trained as designers. Founded by Maria Rogal, its purpose now is to foster horizontalidad within design education and practice in order to aid students and designers to expand their knowledge base, skill sets, and mindset to approach our work with respect, reciprocity, and humility, decentering design. Since 2003, Maria’s  design research has incorporated codesign and dialogue in an ongoing effort to address power imbalances, particularly among Indigenous and marginalized communities.

Find us on issuu.com

We have several project documents available on D4D Documents on issuu.com
Copyright Maria Rogal, D4D Lab, and attendant authors 2006–present.