design better, live better.
Jul
28

Background
Socioeconomic factors in developing countries require walking and bicycling to be common modes of transportation. Statistics show that pedestrian fatality rates are high in these countries. One reason for this problem is the lack of roadway lighting and low visibility. Iluminación products are specifically developed to provide visibility and safety using fashionable, low-cost, sustainable and local materials. Our goal is to develop products that will be worn because they are fashionable and affordable, in addition to providing safety. We feel this will increase use and, therefore, increase safety.

Marcos Canté Canul testing Myda's products

 

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